diff --git a/powerdnsadmin/models/record.py b/powerdnsadmin/models/record.py
index f8fceff..e2e2b5a 100644
--- a/powerdnsadmin/models/record.py
+++ b/powerdnsadmin/models/record.py
@@ -165,6 +165,8 @@ class Record(object):
         for record in submitted_records:
             # Format the record name
             #
+            # Translate template placeholders into proper record data
+            record['record_data'] = record['record_data'].replace('[ZONE]', domain_name)
             # Translate record name into punycode (IDN) as that's the only way
             # to convey non-ascii records to the dns server
             record['record_name'] = record['record_name'].encode('idna').decode()